Advertising Travel by Acknowledging the Annoyances

Advertising Travel by Acknowledging the Annoyances

Travel is tough. It’s stressful and disruptive, even if you’re going on a long-awaited vacation. Realizing this, some travel agencies, airlines, and hotels are starting to acknowledge this fact in their advertisements, and it might be paying off. It’s hard to forget...
India Is a Bright Spot for Investors

India Is a Bright Spot for Investors

If you look at global equity market returns and compare them to India, you might think the Indian returns look flat—a mere 0.3 percent—particularly for the past year. However, Sandeep Naik, Managing Director and Head of India-Asia Pacific at General Atlantic, says...
Storm Chasing: The Ultimate in Vacation Thrills

Storm Chasing: The Ultimate in Vacation Thrills

Although weather researchers and photographers have been chasing storms for many decades now, it wasn’t until the 1995 release of the movie Twister that storm chasing became part of the general public’s awareness. Since then, the phenomenon has exploded in popularity....