Detroit doesn’t always have the best reputation, but for those who have any familiarity with the city, there are a number of beloved food brands for which the city is known for. Faygo has been making soft drinks there since 1907 and Better Made has been making potato chips since 1930. But one brand has been missing for three decades: Stroh’s beer.
Founded in 1850, Stroh’s was brewed in Detroit until 1985, when the factory moved and was, in 1999, acquired by Pabst Brewing Company. Now it seems that Brew Detroit is bringing the brand back home and has earned the right to brew Stroh’s. Brew Detroit brews several other Michigan brands, including Atwater Brewery, Badass American Lager, Motor City Brewing Works, and Big Red Beverages.
The return of Stroh’s may not seem like a big deal, considering how saturated the beer market is, but it’s a brand that has a lot of nostalgia associated with it, and the Bohemian-Style Pilsner will be welcomed back to the city and the surrounding suburbs. In addition to the nostalgia factor of the beer’s return, it’s also more business in Detroit, a city which has been struggling for decades, since well before Stroh’s left.
Detroit needs more business and employers who can bring jobs and taxes the city in order to help a place that is struggling with some of the highest unemployment in the country. If every brand that left Detroit came back, it would make a huge difference, but some of them are unfortunately gone for good. But if Stroh’s makes a big enough comeback, maybe it will inspire other companies to give the Motor City, the birthplace of Motown, home to one of the best hockey teams and worst football teams around, a chance. Detroiters are hard working people, when they have work.