With technology becoming smarter and smarter, consumers are relying on tech in more aspects of their lives. In the hospitality industry as well, hotel guests travel with smart phones, tablets, and computers. Wi-fi is no longer considered a perk… it’s a requirement. Business travelers are utilizing video conferencing, and business and vacation travelers expect easy, technology-assisted check in.
Technology is also impacting hotel and restaurant marketing. Consumers have newfound power to share their travel experiences through social media. If a customer has a good or bad experience at a hospitality location, the online world will know about it through reviews and comments. This consumer response is instantaneous, so hospitality marketers strive to create integrated experiences that meet technological expectations but also exist within real-world efficiency and practicality limits, all while creating memorable visits for guests.
There are also additional technologies coming on stream that might affect the hospitality industry in ways that enable hotels to save on labor costs while still providing the best possible experiences for customers. Many hotels are already using robots to for check-in and porter services. In Japan, robots are welcoming guests to hotels. They are also moving linens and towels from the laundry to guest rooms, fitness centers, and more. They are even being used to deliver room service to guest rooms. Robots are advantageous because they eliminate security concerns; however, consumer acceptance remains to be seen.
SmartDuvet is another invention that can reduce labor issues for hotels. SmartDuvet is a duvet cover with technology that enables a bed to make itself. While conceived for private use, the potential for use in the hospitality industry is expanding quickly.
Technology is sure to take a greater role in the hospitality industry as consumers begin demanding more conveniences and the industry itself begins utilizing more and more technology to improve consumer experience and reduce costs.